{"id":433,"date":"2014-02-07T16:57:36","date_gmt":"2014-02-07T15:57:36","guid":{"rendered":"http:\/\/www.ojm-diffusion.com\/blog\/?p=433"},"modified":"2021-05-15T22:26:52","modified_gmt":"2021-05-15T21:26:52","slug":"jo-dhiver-le-marche-publicitaire-se-porte-bien","status":"publish","type":"post","link":"https:\/\/ojm-diffusion.com\/blog\/jo-dhiver-le-marche-publicitaire-se-porte-bien\/","title":{"rendered":"JO d&rsquo;hiver, le march\u00e9 publicitaire se porte bien!"},"content":{"rendered":"<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-441\" src=\"https:\/\/https:\/\/www.ojm-diffusion.com\/blog\/wp-content\/uploads\/2014\/02\/JO-hiver-20142-1024x639.jpg\" alt=\"JO-hiver-2014\" width=\"1024\" height=\"639\" srcset=\"https:\/\/ojm-diffusion.com\/blog\/wp-content\/uploads\/2014\/02\/JO-hiver-20142-1024x639.jpg 1024w, https:\/\/ojm-diffusion.com\/blog\/wp-content\/uploads\/2014\/02\/JO-hiver-20142-150x93.jpg 150w, https:\/\/ojm-diffusion.com\/blog\/wp-content\/uploads\/2014\/02\/JO-hiver-20142.jpg 1599w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: left;\">La saison des sports d&rsquo;hiver bat son plein, les JO attire encore plus de monde sur les pistes!<\/p>\n<p><!--more--><\/p>\n<h2>2014, l&rsquo;ann\u00e9e des jeux olympiques d&rsquo;hiver de Sotchi.<\/h2>\n<p>Aujourd&rsquo;hui a lieu la c\u00e9r\u00e9monie d&rsquo;ouverture des XXII\u00e8me <strong>jeux olympiques d&rsquo;hiver<\/strong>.<\/p>\n<p>Ils se d\u00e9rouleront pendant deux semaines dans la ville de Sotchi en Russie, sur les bords de la mer Noire.<\/p>\n<p>Pendant la dur\u00e9e de la comp\u00e9tition, il y aura 98 \u00e9preuves dans 15 disciplines diff\u00e9rentes: ski alpin, ski de fond, ski acrobatique, snowboard, patinage artistique, patinage de vitesse, hockey sur glace, luge, bobsleigh, combin\u00e9 nordique, biathlon, curling, luge, skeleton, short-track et saut \u00e0 ski.<\/p>\n<p>88 d\u00e9l\u00e9gations \u00e9trang\u00e8res participeront \u00e0 ces jeux.<\/p>\n<h2>Des d\u00e9penses records pour cet \u00e9v\u00e8nement.<\/h2>\n<p>Les investissements financiers se chiffrent en dizaine de milliards d&rsquo;euros, essentiellement dus aux constructions des infrastructures.<\/p>\n<p>Ces investissements seront en partie couverts par les recettes publicitaires toujours en hausse; la chaine am\u00e9ricaine NBC bat ses records de contrats publicitaires en avoisinant les 800 milliards de dollars.<\/p>\n<p>Les jeux olympiques sont l&rsquo;occasion pour chaque nation participantes de soutenir leur \u00e9quipe.<\/p>\n<h2>Le march\u00e9 du souvenir et de l&rsquo;objet publicitaire.<\/h2>\n<p>A cet effet, de tr\u00e8s nombreux <a title=\"les objets publicitaires\" href=\"https:\/\/www.ojm-diffusion.com\/\" target=\"_blank\">articles publicitaires<\/a> et <strong>produits d\u00e9riv\u00e9s<\/strong> inondent le march\u00e9 depuis plus d&rsquo;un an.<\/p>\n<p>Les programmes de licence ont \u00e9t\u00e9 lanc\u00e9s depuis cinq ans et environs 5.000 produits d\u00e9riv\u00e9s officiels de souvenirs ont \u00e9t\u00e9 cr\u00e9\u00e9s.<\/p>\n<p>Le chiffre d&rsquo;affaire des produits de licence est estim\u00e9 \u00e0 plus de 500 millions de dollars.<\/p>\n<p>Plus d&rsquo;une cinquantaine de contrats de licence ont \u00e9t\u00e9 sign\u00e9 dans les domaines du <a title=\"Le textile publicitaire\" href=\"https:\/\/www.ojm-diffusion.com\/77-textile\" target=\"_blank\">textile<\/a>, chaussures, jouet, articles de souvenir, articles de sport, fournitures de bureau et vaisselle.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/https:\/\/www.ojm-diffusion.com\/blog\/wp-content\/uploads\/2014\/02\/parkas.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-443\" src=\"https:\/\/https:\/\/www.ojm-diffusion.com\/blog\/wp-content\/uploads\/2014\/02\/parkas-1024x583.jpg\" alt=\"parkas\" width=\"1024\" height=\"583\" srcset=\"https:\/\/ojm-diffusion.com\/blog\/wp-content\/uploads\/2014\/02\/parkas-1024x583.jpg 1024w, https:\/\/ojm-diffusion.com\/blog\/wp-content\/uploads\/2014\/02\/parkas-150x85.jpg 150w, https:\/\/ojm-diffusion.com\/blog\/wp-content\/uploads\/2014\/02\/parkas.jpg 1347w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>De nombreuses entreprises en profite \u00e9galement pour communiquer autour de l&rsquo;\u00e9v\u00e8nement en associant leur nom ou marque \u00e0 des <strong>objets promotionnels<\/strong> sur le th\u00e8me de l&rsquo;hiver comme par exemple: les <a title=\"Les parkas et blousons personnalisables\" href=\"https:\/\/www.ojm-diffusion.com\/178-blousons-et-parkas\" target=\"_blank\">parkas<\/a>, gants, \u00e9charpes, bonnets, polaires, softshell, articles de supporter ou stick \u00e0 l\u00e8vres.<\/p>\n<p>La publicit\u00e9 et la communication autour des \u00e9v\u00e8nements sportifs battent tous les records, ann\u00e9es apr\u00e8s ann\u00e9es, et continuent de progresser; de belles perspectives \u00e9conomiques en vue!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La saison des sports d&rsquo;hiver bat son plein, les JO attire encore plus de monde sur les pistes!<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[73,75,74,76],"class_list":["post-433","post","type-post","status-publish","format-standard","hentry","category-actualites","tag-jo","tag-jo-sotchi","tag-jo2014","tag-cadea","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goodies pour les JO d&#039;hiver<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez des goodies pour les JO d&#039;hiver. 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Dispo chez OJM Diffusion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ojm-diffusion.com\/blog\/jo-dhiver-le-marche-publicitaire-se-porte-bien\/\" \/>\n<meta property=\"og:site_name\" content=\"Le blog de l&#039;objet publicitaire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OJM-Diffusion-444576762394554\/?ref=hl\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-07T15:57:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-15T21:26:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/https:\/\/www.ojm-diffusion.com\/blog\/wp-content\/uploads\/2014\/02\/JO-hiver-20142-1024x639.jpg\" \/>\n<meta name=\"author\" content=\"olivier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OJMdiffusion\" \/>\n<meta name=\"twitter:site\" content=\"@OJMdiffusion\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"olivier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ojm-diffusion.com\\\/blog\\\/jo-dhiver-le-marche-publicitaire-se-porte-bien\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ojm-diffusion.com\\\/blog\\\/jo-dhiver-le-marche-publicitaire-se-porte-bien\\\/\"},\"author\":{\"name\":\"olivier\",\"@id\":\"https:\\\/\\\/ojm-diffusion.com\\\/blog\\\/#\\\/schema\\\/person\\\/ec342f032956bc02c5f2c937725dcde8\"},\"headline\":\"JO d&rsquo;hiver, le march\u00e9 publicitaire se porte bien!\",\"datePublished\":\"2014-02-07T15:57:36+00:00\",\"dateModified\":\"2021-05-15T21:26:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ojm-diffusion.com\\\/blog\\\/jo-dhiver-le-marche-publicitaire-se-porte-bien\\\/\"},\"wordCount\":358,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ojm-diffusion.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ojm-diffusion.com\\\/blog\\\/jo-dhiver-le-marche-publicitaire-se-porte-bien\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/https:\\\/\\\/www.ojm-diffusion.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/JO-hiver-20142-1024x639.jpg\",\"keywords\":[\"JO\",\"JO Sotchi - Le blog de l'objet publicitaire\",\"JO2014 - Le blog de l'objet publicitaire\",\"March\u00e9 publicitaire\"],\"articleSection\":[\"Toutes nos actualit\u00e9s Goodies &amp; Objets pub\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ojm-diffusion.com\\\/blog\\\/jo-dhiver-le-marche-publicitaire-se-porte-bien\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ojm-diffusion.com\\\/blog\\\/jo-dhiver-le-marche-publicitaire-se-porte-bien\\\/\",\"url\":\"https:\\\/\\\/ojm-diffusion.com\\\/blog\\\/jo-dhiver-le-marche-publicitaire-se-porte-bien\\\/\",\"name\":\"Goodies pour les JO d'hiver\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ojm-diffusion.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ojm-diffusion.com\\\/blog\\\/jo-dhiver-le-marche-publicitaire-se-porte-bien\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ojm-diffusion.com\\\/blog\\\/jo-dhiver-le-marche-publicitaire-se-porte-bien\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/https:\\\/\\\/www.ojm-diffusion.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/JO-hiver-20142-1024x639.jpg\",\"datePublished\":\"2014-02-07T15:57:36+00:00\",\"dateModified\":\"2021-05-15T21:26:52+00:00\",\"description\":\"D\u00e9couvrez des goodies pour les JO d'hiver. 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